“Great photography is about depth of feeling, not depth of field.
One of the things I love about this work is closely engaging with interesting people across different disciplines. I had a lot of fun working with Shawn Greco, a talented photographer and videographer, on this 1950’s ranch my seller client renovated.
It’s a gorgeous little gem too. The original home had gone into disrepair as a result of an older owner who was not able to maintain it. When it first came onto the market last year, my client passed on it. But something about the area–near Dixboro Village–and the lot led her to vision a completely new life for the property.
Built in 1953, it rests on just half an acre, and at the time of purchase was only a two bedroom, one-bath home. The septic system and tanks were not working well and the original kitchen, living room and a dining room were dreary. My client envisioned opening the interior of the home: living room and the kitchen seamlessly joined and using the kitchen as a pass-through to the bedrooms. She had several walls removed; between the living room and the kitchen and even a hallway from the kitchen to the back of the house. She also enclosed the dining room to create an essential third bedroom, then renovated the bathroom to make it bright, clean and modern. New windows were installed throughout the home.
On the outside, the seller replaced a broken down front porch, added a great new deck and paver patio off the back and replaced a cracked and broken driveway. Replacing the septic system meant tearing up the backyard and regrading. A beautiful new carpet of new grass is now coming in.
She also replaced the roof on the two-and-a-half car garage, installed drywall and insulated it as well. The original furnace and water heater are replaced with new energy efficient furnace and a tankless water heater and the partially finished basement is completely cleaned up; old dark paneling was removed and new drywall, lighting and flooring installed.
Midcentury Modern homes have a special place in my heart and in showcasing this property I knew I needed an artist to shoot the photos and video. I didn’t want to hire a real estate photographer. I wanted a creative, and I knew Shawn, who owns Tessallate Creative, would be a perfect fit.
“Gosh, my job is so easy! I just click a button all day…said no photographer ever.”
I’ve worked with him a couple times on listing photos and I always appreciate his assessment of the needs of each shooting. What I mean is this: he previews the property and I can see the wheels going in his head about the shots he wants. In this case he did some drone footage to capture the overall view, then walked around the property several times, weighing different points of view and capturing different video, sometimes erasing and re-shooting. He did the same on the inside.
I especially love the opening sequence with the swing from the side to the front, and then a little further in, the sweeping low shot of the kitchen counters. It’s these kinds of details that make the video presentation of this home work.
All in all, I think the video gives this little ranch its due. And it appears I am right: on the first day we have multiple showings and comments from agents about possible offers. A lot of the attention I know is due to the remarkably low inventory levels. Nevertheless, I always feel an obligation to do my very best for my clients. Hiring Shawn Greco to capture the best of this home has been a very important part of this process.
Enjoy the video below and thanks for stopping by.